The hub-and-spoke map
One homepage, five pillar hubs, and the spokes beneath each. Every leaf template interlinks to at least three related pages across different pillars — the cross-pillar mesh that drives session depth and internal link equity.
/luxury-living/Aspirational tours, the year ahead in design, and the homes of the architects and names who set the tone.
/decorating-furnishings/Brand intelligence, room-by-room direction and buying guides for collectors of furniture and objects.
/kitchen-bath-renovations/What it really costs, what to specify, and the before-and-afters — plus vetted designers in your city.
/unique-luxury-features/Wine cellars, private cinemas, wellness spas, car galleries and the smart systems that run them.
/luxury-real-estate/Market intelligence by region and a curated shortlist of extraordinary homes for sale.
Leaf templates
The reusable page types generated across the pillars. Programmatic templates (city landing, listing, market report, cost guide) scale into the combinatorial, long-tail landing pages.
/article/marble-kitchen-countertop-cost-2026Cost guides, trend reports, listicles, home tours
/listings/aspen-cascade-ridgeRealEstateListing schema + lead-gen
/brands/minottiProduct schema + affiliate
/designers/saoirse-lindqvistPerson schema + lead-gen
/find-a-designer/londonLocal-SEO combinatorial template
/authors/priya-anandE-E-A-T author authority
Every leaf links across three pillars.
A kitchen cost guide points to a furnishings brand, a rare-features cellar story and a real-estate listing where that renovation is trending. That mesh is what turns a single search visit into four pageviews.
See the style guide