Editorial standards

Who reports here

Every article on Luxury Hôm carries a named byline, a headshot, the writer’s professional credentials, and a visible publication and last-updated date. Bylines link to a full author archive listing everything that person has written for us.

We commission practitioners rather than generalists: the cost guides are written by a working architect, the market reports by a former prime-market broker, the rare-features coverage by a systems integrator who installs the cellars and cinemas he describes. Where a piece is a collaboration, the lead reporter is named and the contributing desk is credited in the text.

Nothing publishes here as “staff”. If we cannot put a real, accountable name on a piece, we do not run it.

Sourcing

Factual claims are attributed in the text, in the sentence where the claim appears, not gathered into a vague note at the end. Where a figure comes from a public data set — a multiple-listing service, a county recorder, a national association’s monthly release, a manufacturer’s published specification — we name that source and the period it covers.

Market data is stated with its geography, its price band and its date, because a national median and a resort-market median describe different worlds. Where we report individual transactions we do so from recorded sale data, and we anonymise the parties: a block or address range, the recorded price, and days on market, never a buyer’s or seller’s name.

Interviews and quotes are on the record unless a source has a concrete professional reason for anonymity, in which case we say why the source is unnamed and what their vantage point is. We do not invent composite sources, and we do not publish figures we cannot trace back to a document or a named person.

Costs, prices and market figures

Renovation costs are given as installed prices — fabricated, delivered and fitted — with the year and the market they apply to, because a per-square-foot stone price in London and in Dallas are not the same number. Where we publish a range, we explain what moves a project to each end of it.

Estimates produced by our own desk are labelled as estimates, and directional market reads are labelled as directional. Where a number is our own modelling rather than a published statistic, the page says so in plain language rather than borrowing authority it has not earned.

Cost guides are re-baselined annually and the dateModified on the page reflects the last time the numbers themselves were checked, not a cosmetic edit.

Credits and attribution

Design and product coverage names the people responsible, not only the brand: the architect, the interior designer, the art director, the photographer, and the in-house editor who specified or reported the piece. Where a house declines to release a credit, we say that the credit was withheld rather than leaving the work unattributed.

Photography is licensed or supplied, and captions describe the room and the specification rather than implying a project is ours. Where an image is a stock or representative photograph rather than the specific home under discussion, the caption does not claim otherwise.

Corrections

We correct in place and in public. When we get a figure, a date, an attribution or a credit wrong, we fix the text and add a dated correction note to the foot of the article stating what was wrong and what it now says. We do not silently edit a claim out of existence.

Substantive corrections — anything that changes the meaning of a recommendation, a cost or a market read — also update the article’s last-updated date. Typographical fixes do not.

To report an error, use the enquiry form on any listing or designer page, or reply to the newsletter, and mark it “Correction”. We respond to correction requests before commercial ones.

Editorial independence

Coverage is not for sale. Inclusion in the brand directory, the designer directory or the property shortlist is decided by editors against an editorial bar, and no advertiser, brand or agent can buy an entry, a ranking or a favourable read. Advertisers get no advance sight of editorial and no right of reply beyond factual correction.

Where a commercial relationship exists that a reader could reasonably see as a conflict — a brand that advertises with us and also appears in a buying guide, for example — that relationship is disclosed on the page in question, next to the coverage, not only in this policy.

Any piece produced with or paid for by a commercial partner is labelled as sponsored at the top of the page, is excluded from editorial rankings, and is written to the same sourcing rules as everything else.

Advertising and affiliate disclosure

Luxury Hôm is free to read and is funded three ways, all of them disclosed. First, display advertising: ad slots are clearly bounded, always reserve their own space so they cannot push the article you are reading, and are sold as inventory, never as coverage. Second, lead generation: enquiry forms on listing and designer pages pass your message to that listing agent or that studio, and we may be paid a fee for the introduction. Third, affiliate links: when we link to a piece of furniture or a fitting, that link may earn us a commission if you buy.

An affiliate link never changes what we recommend, and it never changes the price you pay. Products appear in a guide because an editor specified them; the commercial link is added afterwards, to a product already chosen. Where a product in a guide carries an affiliate link, the page discloses it.

Lead-gen enquiries go to the agent or studio attached to that page and to no one else — enquiries are not resold to a panel of competing advertisers, and we do not pass your details to third-party marketers.

If a commercial arrangement ever conflicts with a reader’s interest, the reader’s interest wins, and we will say on the page why the arrangement was declined or removed.

Use of AI tools

Articles are researched, written and edited by the named human author. We use software for the ordinary mechanics of publishing — transcription, spell-checking, formatting, image resizing — and we do not publish machine-generated copy under a human byline, or generate figures, quotes, sources or credits with a language model.